Coca-Cola says it will discontinue about 200 brands -- half of its overall portfolio -- as it reshapes its business strategy during the coronavirus pandemic. Learn more about Coca-Cola & Coca-Cola products here. Just days after Coca-Cola announced it is discontinuing its iconic diet soda, TaB, and breaking the hearts of TaB's die-hard cult following in the process, the beverage giant has just … The Coca-Cola Company is an American multinational corporation founded in 1892, and is the world’s largest non-alcoholic beverage manufacturer and distributor company. The Coca-Cola Company offers over 500 brands … Coca-Cola is saying goodbye to 200 brands, or half of its portfolio. The red and white Coca-Cola logo is familiar with a substantial volume of the world’s population. Coca-Cola history began in 1886 when Dr. John Pemberton created a distinctive tasting soft drink now known as Coca-Cola. Coca-Cola is discontinuing 200 drink brands—about half their total portfolio—with the goal of focusing on popular sodas and consumer trends. The beverage giant had already announced that it will discontinue some beloved, if outdated, drinks, like Tab, Zico and Odwalla.